Reach and engage a very web-savvy and demanding audience of online gamers to introduce and promote new and exciting gaming titles from Activision. Managed the different departments (and third party contractors) to deliver online media plans and executions within very tight timelines, and approved budgets.
Solution:
Created and produced enticing advertising working together with creative teams and experienced vendors. Coordinated and executed online media campaigns, focusing on the use of cutting-edge interactive features, integrating rich media, mini-sites, viral marketing, HD videos and more.
Results:
Delivered exciting and engaging advertising, which created awareness and ROI. Some of the titles worked on ranked as one of 2008’s highest selling titles “Call of Duty: World at War”.
