Organize and maintain a web site with both static (pictures, articles) and dynamic content (variable pricing and offers linked to outside retailer sites).
Evaluate, test and recommend techniques to increase traffic to the home page (sweepstakes, emails, newsletters).
Solution:
Optimized administration tools for both content and price checking.
Tested, analyzed and implemented multiple marketing initiatives for traffic building.
Set-up tracking report tagging to allow for continuous evaluation and improvements.
Results:
Increased traffic to the portal site and to retail partner sites. This allowed the company to successfully transition to a paying advertising model.
